In Spring of 2020, my first major event to promote as STATIC’s new Marketing Chair was Live at IUP: Polo G, the university’s spring concert. Sadly, the event was cancelled due to the COVID-19 pandemic, but I gained experience in copywriting and learned how to create advertisements on Spotify. I utilized their ad platform toContinue reading “Polo G Concert Spotify Ad”
Tag Archives: writing
Integrated Marketing Communications Advertising Campaign
I completed this paper in January of 2020 for my Principles of Advertising course. The task was to develop an advertising campaign for a selected product or service. I chose a brand of hair color sold by a company I worked for part-time in college. I received a 97% on the project and was praisedContinue reading “Integrated Marketing Communications Advertising Campaign”
Cassidy Krug 