Cassidy Krug is a marketing professional with experience in digital marketing and event planning. She is currently working as a Marketing Assistant at Dedicated Nursing Associates, Inc.
Cassidy is based in Pittsburgh, Pennsylvania and graduated from Indiana University of Pennsylvania in May 2021, triple majoring in Marketing, Small Business Management & Entrepreneurship, and General Management
Recent Posts
- New Product Design and Branding Final Project
I created this project during the Fall 2020 semester for my New Product Design and Branding course. The objectives of the project were: To demonstrate an understanding of the key concepts used in product design and planning To examine the new product creation process as a means of identifying andContinue reading “New Product Design and Branding Final Project” - Polo G Concert Spotify Ad
In Spring of 2020, my first major event to promote as STATIC’s new Marketing Chair was Live at IUP: Polo G, the university’s spring concert. Sadly, the event was cancelled due to the COVID-19 pandemic, but I gained experience in copywriting and learned how to create advertisements on Spotify. IContinue reading “Polo G Concert Spotify Ad” - STATIC’s Homecoming 2020 @iupedu Instagram Takeover
In the fall of 2020, STATIC was asked by Indiana University of Pennsylvania’s social media team to take over the official IUP Instagram account on October 8, 2020 in order to promote our Homecoming Concert. I planned out how the day would go and managed who would be in chargeContinue reading “STATIC’s Homecoming 2020 @iupedu Instagram Takeover” - Integrated Marketing Communications Advertising Campaign
I completed this paper in January of 2020 for my Principles of Advertising course. The task was to develop an advertising campaign for a selected product or service. I chose a brand of hair color sold by a company I worked for part-time in college. I received a 97% onContinue reading “Integrated Marketing Communications Advertising Campaign”
Cassidy Krug 