STATIC’s Homecoming 2020 @iupedu Instagram Takeover

In the fall of 2020, STATIC was asked by Indiana University of Pennsylvania’s social media team to take over the official IUP Instagram account on October 8, 2020 in order to promote our Homecoming Concert. I planned out how the day would go and managed who would be in charge of posting, what content theyContinue reading “STATIC’s Homecoming 2020 @iupedu Instagram Takeover”

Integrated Marketing Communications Advertising Campaign

I completed this paper in January of 2020 for my Principles of Advertising course. The task was to develop an advertising campaign for a selected product or service. I chose a brand of hair color sold by a company I worked for part-time in college. I received a 97% on the project and was praisedContinue reading “Integrated Marketing Communications Advertising Campaign”