New Product Design and Branding Final Project

I created this project during the Fall 2020 semester for my New Product Design and Branding course. The objectives of the project were:

  1. To demonstrate an understanding of the key concepts used in product design and planning
  2. To examine the new product creation process as a means of identifying and satisfying customers’ unmet needs
  3. To evaluate and assess markets and consumer segments for devising successful market launch strategies
  4. To understand the brand design and development process for a newly designed product

While I’m not much of a product engineer, this project was especially helpful in deepening my understanding of branding and how to visually represent a company and product. It was definitely an exercise in creativity and positioning.

*I am not affiliated with The Sill. All images and names were used solely for academic purposes.

Polo G Concert Spotify Ad

In Spring of 2020, my first major event to promote as STATIC’s new Marketing Chair was Live at IUP: Polo G, the university’s spring concert. Sadly, the event was cancelled due to the COVID-19 pandemic, but I gained experience in copywriting and learned how to create advertisements on Spotify. I utilized their ad platform to specifically target college-aged listeners of hip-hop music located in Western Pennsylvanian cities that are home to universities. With a budget of $500, the estimated reach of the 15-second advertisement was 22,000-26,000 users.

“Pop out at IUP as STATIC proudly presents Polo G: live in concert on Thursday, March 19th in the HUB Ohio Room! To purchase tickets, tap on the ad or visit http://www.STATICatIUP.com.

An expanded 30-second ad would have included: “Don’t miss your chance to see Polo G as he parties at Indiana University of Pennsylvania to headline STATIC’s spring concert! Tickets for students and the general public are on sale now!””

STATIC’s Homecoming 2020 @iupedu Instagram Takeover

In the fall of 2020, STATIC was asked by Indiana University of Pennsylvania’s social media team to take over the official IUP Instagram account on October 8, 2020 in order to promote our Homecoming Concert. I planned out how the day would go and managed who would be in charge of posting, what content they would post, and when it should be posted. The plan can be viewed at the link below:

iup-instagram-takeover-plan

You can find the screen recording of my portion of the takeover, along with Instagram Story graphics that I created, below. The Instagram Story graphics were created to reflect the branding that STATIC had chosen for our Fall 2020 Instagram posts: fun and vibrant, just like our events and our team.

Finally, here are the Instagram feed posts that were made on IUP’s account during the takeover!

Integrated Marketing Communications Advertising Campaign

I completed this paper in January of 2020 for my Principles of Advertising course. The task was to develop an advertising campaign for a selected product or service. I chose a brand of hair color sold by a company I worked for part-time in college. I received a 97% on the project and was praised for utilizing concepts from the class and the textbook.

*I am not affiliated with Ion Hair Color. All images and names were used solely for academic purposes.