Academic – Cassidy Krug

New Product Design and Branding Final Project

I created this project during the Fall 2020 semester for my New Product Design and Branding course. The objectives of the project were: To demonstrate an understanding of the key concepts used in product design and planning To examine the new product creation process as a means of identifying and satisfying customers’ unmet needs ToContinue reading “New Product Design and Branding Final Project”

Integrated Marketing Communications Advertising Campaign

I completed this paper in January of 2020 for my Principles of Advertising course. The task was to develop an advertising campaign for a selected product or service. I chose a brand of hair color sold by a company I worked for part-time in college. I received a 97% on the project and was praisedContinue reading “Integrated Marketing Communications Advertising Campaign”