I created this project during the Fall 2020 semester for my New Product Design and Branding course. The objectives of the project were: To demonstrate an understanding of the key concepts used in product design and planning To examine the new product creation process as a means of identifying and satisfying customers’ unmet needs ToContinue reading “New Product Design and Branding Final Project”
Author Archives: cassidykrug
Polo G Concert Spotify Ad
In Spring of 2020, my first major event to promote as STATIC’s new Marketing Chair was Live at IUP: Polo G, the university’s spring concert. Sadly, the event was cancelled due to the COVID-19 pandemic, but I gained experience in copywriting and learned how to create advertisements on Spotify. I utilized their ad platform toContinue reading “Polo G Concert Spotify Ad”
STATIC’s Homecoming 2020 @iupedu Instagram Takeover
In the fall of 2020, STATIC was asked by Indiana University of Pennsylvania’s social media team to take over the official IUP Instagram account on October 8, 2020 in order to promote our Homecoming Concert. I planned out how the day would go and managed who would be in charge of posting, what content theyContinue reading “STATIC’s Homecoming 2020 @iupedu Instagram Takeover”
Integrated Marketing Communications Advertising Campaign
I completed this paper in January of 2020 for my Principles of Advertising course. The task was to develop an advertising campaign for a selected product or service. I chose a brand of hair color sold by a company I worked for part-time in college. I received a 97% on the project and was praisedContinue reading “Integrated Marketing Communications Advertising Campaign”
Cassidy Krug 