In Spring of 2020, my first major event to promote as STATIC’s new Marketing Chair was Live at IUP: Polo G, the university’s spring concert. Sadly, the event was cancelled due to the COVID-19 pandemic, but I gained experience in copywriting and learned how to create advertisements on Spotify. I utilized their ad platform to specifically target college-aged listeners of hip-hop music located in Western Pennsylvanian cities that are home to universities. With a budget of $500, the estimated reach of the 15-second advertisement was 22,000-26,000 users.
“Pop out at IUP as STATIC proudly presents Polo G: live in concert on Thursday, March 19th in the HUB Ohio Room! To purchase tickets, tap on the ad or visit http://www.STATICatIUP.com.
An expanded 30-second ad would have included: “Don’t miss your chance to see Polo G as he parties at Indiana University of Pennsylvania to headline STATIC’s spring concert! Tickets for students and the general public are on sale now!””
Cassidy Krug 