New Product Design and Branding Final Project

I created this project during the Fall 2020 semester for my New Product Design and Branding course. The objectives of the project were:

1. To demonstrate an understanding of the key concepts used in product design and planning
2. To examine the new product creation process as a means of identifying and satisfying customers’ unmet needs
3. To evaluate and assess markets and consumer segments for devising successful market launch strategies
4. To understand the brand design and development process for a newly designed product

While I’m not much of a product engineer, this project was especially helpful in deepening my understanding of branding and how to visually represent a company and product. It was definitely an exercise in creativity and positioning.

*I am not affiliated with The Sill. All images and names were used solely for academic purposes.