Integrated Marketing Communications Advertising Campaign

I completed this paper in January of 2020 for my Principles of Advertising course. The task was to develop an advertising campaign for a selected product or service. I chose a brand of hair color sold by a company I worked for part-time in college. I received a 97% on the project and was praised for utilizing concepts from the class and the textbook.

*I am not affiliated with Ion Hair Color. All images and names were used solely for academic purposes.

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